Success Case

E-commerce Analytics

150% Increase in Conversion Rate Over 6 Months

Duration: 6 months
ROI: 350%
Client: E-commerce Store
150%
Conversion Increase
-45%
Bounce Rate Reduction
+200%
Average Order Value Growth
E-commerce Analytics Results
Sales Analytics

Task

The client approached us with the goal of improving their e-commerce store metrics. Key challenges included:

  • Low conversion rate
  • High bounce rate
  • Inefficient sales funnel
  • Lack of clear analytics
E-commerce Store Analytics
Client's analytics dashboard before optimization

Solution

Analytics Setup

  • Implementation of enhanced analytics system
  • Goals and events configuration
  • User journey tracking

Behavior Analysis

  • Behavioral maps and session recordings
  • Funnel bottleneck analysis
  • User journey research

Optimization

  • A/B testing of key pages
  • Checkout process improvement
  • Product page optimization
Optimization Process
User experience analysis and optimization process

Results

150%
Conversion Rate Increase
45%
Bounce Rate Reduction
200%
Average Order Value Growth
Optimization Results
Conversion growth chart after implementing optimizations

Key Metrics

Metric Before After Change
Conversion Rate 1.2% 3.0% +150%
Bounce Rate 65% 36% -45%
Average Order Value $45 $135 +200%
Time on Site 2:30 4:15 +70%

Tools Used

Google Analytics
Hotjar
Google Optimize
Mixpanel
Segment

Key Takeaways

Importance of proper analytics setup

Value of user behavior analysis

Effectiveness of A/B testing

Role of UX/UI in e-commerce conversion