Our client, a growing retail brand with both online and offline presence, was struggling with declining organic traffic and high customer acquisition costs. They approached us to develop a comprehensive digital marketing strategy to address these key challenges:
-
Improve organic visibility and search rankings
-
Increase website traffic from targeted audience segments
-
Reduce customer acquisition costs across channels
-
Enhance brand awareness and social media engagement
-
Improve content marketing effectiveness
Initial analysis of the client's digital marketing channels and performance metrics
SEO Optimization
- Comprehensive technical SEO audit
- Content gap analysis and keyword strategy
- On-page optimization and metadata enhancements
- Backlink profile improvement
Content Marketing
- Editorial calendar development
- Long-form content creation
- Content optimization for search intent
- Visual content strategy implementation
Social Media Strategy
- Channel-specific content planning
- Community engagement campaigns
- Influencer partnership program
- Paid social media optimization
Implementation framework for the integrated digital marketing strategy
Email Marketing
- List segmentation and personalization
- Automated email sequence creation
- A/B testing for email campaigns
- Customer journey email mapping
Analytics & Reporting
- Custom dashboard setup
- Conversion tracking implementation
- Attribution modeling
- Regular performance reporting
Paid Media Optimization
- PPC campaign restructuring
- Display advertising strategy
- Retargeting campaign setup
- Budget allocation optimization
After implementing our comprehensive digital marketing strategy over a 12-month period, we achieved significant improvements across all key performance indicators:
120%
Organic Traffic Growth
85%
Increase in Conversions
Organic traffic growth and conversion rate improvements over the 12-month strategy implementation
| Metric |
Before |
After |
Change |
| Organic Traffic (monthly) |
45,000 |
99,000 |
+120% |
| Keyword Rankings (top 10) |
32 |
156 |
+387% |
| Conversion Rate |
1.8% |
3.3% |
+83% |
| Social Media Engagement |
4.2% |
12.7% |
+202% |
| Email Open Rate |
18% |
32% |
+78% |
| Customer Acquisition Cost |
$52 |
$34 |
-35% |
Integrated strategies outperform siloed channel approaches
Content quality and search intent alignment drive SEO success
Audience segmentation significantly increases engagement rates
Data-driven optimization leads to substantial CAC reduction