Case Study: Google Ads Campaign - 45% Conversion Rate Increase

Task

Our client, a leading gaming website, approached us with the challenge of improving their Google Ads campaign performance. The main goals were:

Increase conversion rate from 2.1% to at least 3%
Reduce cost per conversion by 20%
Improve ad relevance and quality scores
Optimize landing pages for better user experience

Example of client's gaming website featuring popular slot game

Solution

Campaign Restructuring

Reorganized ad groups based on user intent
Implemented negative keywords
Created separate campaigns for different game genres

Ad Copy Optimization

Developed A/B testing framework
Created dynamic ad copy
Incorporated gaming-specific terminology

Landing Page Improvements

Optimized page load speed
Improved mobile responsiveness
Enhanced call-to-action placement

Optimized landing page for Plinko game with enhanced CTA

Results

45%

Increase in Conversion Rate

25%

Reduction in Cost per Conversion

250%

ROI Improvement

Popular Sweet Bonanza game showing increased player engagement after campaign optimization

Keywords Used

Brand Keywords

gaming website online games game portal

Intent Keywords

play games online free online games best gaming sites

Long-tail Keywords

best free online games 2024 popular gaming websites for pc online multiplayer games free

Tools Used

Google Ads

Google Analytics

Google Search Console

Hotjar

Google Optimize

Key Takeaways

Proper campaign structure is crucial for performance

Continuous A/B testing leads to better results

Landing page optimization significantly impacts conversion rates

Understanding user intent improves ad relevance

Client's gaming platform is licensed by both Malta Gaming Authority and Curacao eGaming

Google Ads Campaign for Gaming Website