Our client approached us with the goal of increasing the effectiveness of their marketing campaigns. The main challenges included:
-
Low ROI of advertising campaigns
-
High player acquisition costs
-
Poor player retention rates
-
Inefficient budget allocation
Initial audit of the client's marketing campaigns and performance metrics
Campaign Audit
- Performance analysis of existing campaigns
- Identifying strengths and weaknesses
- Competitor benchmarking
- Budget allocation review
Targeting Optimization
- Audience segmentation refinement
- Geo-targeting optimization
- Interest-based targeting
- Behavioral targeting implementation
Creative Development
- A/B testing of ad creatives
- Banner design optimization
- Video ad production
- Messaging refinement
Retargeting
- Abandoned registration retargeting
- Inactive player reactivation
- Cross-selling campaigns
- Custom audience creation
Landing Page Optimization
- Conversion rate optimization
- User experience improvements
- Mobile responsiveness enhancements
- Loading speed optimization
Loyalty Program
- VIP tier system implementation
- Reward structure optimization
- Personalized bonuses
- Retention campaign automation
After implementing our comprehensive marketing strategy over a 3-month period, we achieved significant improvements across all key performance indicators:
ROI growth and CPA reduction over the 3-month campaign implementation
| Metric |
Before |
After |
Change |
| ROI |
100% |
300% |
+200% |
| CPA |
$50 |
$30 |
-40% |
| LTV |
$100 |
$250 |
+150% |
| Retention Rate |
15% |
35% |
+133% |
Proper targeting is crucial for campaign success
High-quality creatives significantly impact conversion rates
Loyalty programs are effective for increasing player retention
Data-driven decision making leads to optimal budget allocation