Our client approached us with the goal of increasing the popularity and revenue of their Chicken Road game. The main challenges included:
-
Low interest in the game
-
Small number of active players
-
Low average deposit amount
-
Lack of viral effect
Chicken Road Game featuring its unique game mechanics and engaging visuals
We developed a comprehensive promotional strategy that included:
Unique Promotions
- Theme-based bonus offers
- Risk-free bets for new players
- Deposit match bonuses
- Cashback for high-volume players
Tournaments & Competitions
- Daily challenges
- Weekly leaderboards
- Highest win competitions
- Multi-player events
Marketing Channels
- Targeted social media campaigns
- Influencer partnerships
- Email marketing sequences
- On-site promotions and banners
Viral Content
- Big win compilations
- Streamer highlight clips
- Game tutorials
- User-generated content contests
Community Building
- Player groups
- Strategy discussion forums
- Community challenges
- Player spotlight features
Analytics & Optimization
- Player behavior tracking
- Promotional effectiveness analysis
- A/B testing of bonus structures
- Retention strategy refinement
The Chicken Road promotion campaign delivered excellent results across all key performance indicators:
120%
Active Players Growth
100%
Average Deposit Growth
Performance growth chart showing the impact of our promotional campaign on the Chicken Road Game
| Metric |
Before |
After |
Change |
| Revenue |
$20,000 |
$50,000 |
+150% |
| Active Players |
400 |
880 |
+120% |
| Average Deposit |
$35 |
$70 |
+100% |
| Player Retention |
12% |
28% |
+133% |
Importance of viral marketing in the iGaming industry
The power of social media for game promotion
Effectiveness of tournaments and competitions for engagement
Value of influencer partnerships for credibility and reach
The campaign was executed in compliance with Malta Gaming Authority and Curacao eGaming regulations
