Our client approached us with the goal of increasing the popularity and revenue of their Plinko Game. The main challenges included:
-
Low interest in the game
-
Small number of active players
-
Low average deposit amount
-
Lack of viral effect
Plinko Game with its engaging pin-ball style mechanics and potential for big wins
We developed a comprehensive promotional strategy that included:
Unique Promotions
- Plinko-themed bonus offers
- Risk-free bets for new players
- Deposit match bonuses
- Cashback for high-volume players
Tournaments & Competitions
- Daily drop challenges
- Weekly multiplier tournaments
- Highest win competitions
- Lucky streak rewards
Marketing Channels
- Targeted social media campaigns
- Influencer partnerships
- Email marketing sequences
- On-site promotions and banners
Viral Content
- Big win compilations
- Streamer highlight clips
- Animated game tutorials
- User-generated content contests
Community Building
- Plinko player groups
- Strategy discussion forums
- Community challenges
- Player spotlight features
Analytics & Optimization
- Player behavior tracking
- Promotional effectiveness analysis
- A/B testing of bonus structures
- Retention strategy refinement
The Plinko Game promotion campaign delivered excellent results across all key performance indicators:
150%
Active Players Growth
120%
Average Deposit Growth
Performance growth chart showing the impact of our promotional campaign on the Plinko Game
| Metric |
Before |
After |
Change |
| Revenue |
$30,000 |
$84,000 |
+180% |
| Active Players |
600 |
1,500 |
+150% |
| Average Deposit |
$40 |
$88 |
+120% |
| Player Retention |
15% |
35% |
+133% |
Importance of viral marketing in the iGaming industry
The power of social media for game promotion
Effectiveness of tournaments and competitions for engagement
Value of influencer partnerships for credibility and reach
The campaign was executed in compliance with Malta Gaming Authority and Curacao eGaming regulations
