Our client approached us with the goal of increasing the popularity and revenue of Pragmatic Play's Gates of Olympus slot game. The main challenges included:
-
Low interest in the game
-
Small number of active players
-
Low average deposit amount
-
Lack of viral effect
Gates of Olympus slot game with its distinctive Zeus character and lightning features
We developed a comprehensive promotional strategy that included:
Unique Promotions
- Zeus-themed bonus offers
- Free spins packages
- Deposit match bonuses
- Cashback for high-rollers
Tournaments & Competitions
- Weekly leaderboard challenges
- Olympus-themed tournaments
- "Battle of the Gods" competitions
- Prize pools for highest multipliers
Marketing Channels
- Targeted social media campaigns
- Influencer partnerships
- Email marketing sequences
- On-site promotions and banners
Viral Content
- Big win compilations
- Streamer highlight clips
- Olympus-themed creative assets
- User-generated content contests
Community Building
- Gates of Olympus player groups
- Strategy discussion forums
- Community challenges
- Player spotlight features
Analytics & Optimization
- Player behavior tracking
- Promotional effectiveness analysis
- A/B testing of bonus structures
- Retention strategy refinement
The Gates of Olympus promotion campaign delivered exceptional results across all key performance indicators:
200%
Active Players Growth
150%
Average Deposit Growth
Performance growth chart showing the impact of our promotional campaign on the Gates of Olympus slot
| Metric |
Before |
After |
Change |
| Revenue |
$40,000 |
$140,000 |
+250% |
| Active Players |
800 |
2,400 |
+200% |
| Average Deposit |
$45 |
$112.50 |
+150% |
| Player Retention |
18% |
42% |
+133% |
Importance of viral marketing in the iGaming industry
The significant role of social media in slot game promotion
Effectiveness of tournaments and competitions for engagement
The value of influencer partnerships for credibility and reach
The campaign was executed in compliance with Malta Gaming Authority and Curacao eGaming regulations
