Our client, a major online casino operator, approached us to promote Pragmatic Play's Sweet Bonanza slot game. The main challenges included:
-
Increase new player acquisition specifically for Sweet Bonanza
-
Boost game engagement and session duration
-
Differentiate the campaign in a saturated slot game market
-
Maximize ROI with a limited promotional budget
-
Position the game as the flagship slot for the casino
Sweet Bonanza's colorful candy-themed design became a centerpiece of our promotional strategy
Creative Approach
- Developed candy-themed visuals across all assets
- Created animated ads highlighting game features
- Produced promotional videos showing big wins
- Designed a cohesive multimedia campaign
Bonus Structure
- Implemented Free Spins welcome package
- Created Sweet Bonanza Tournament with prizes
- Designed cashback offers for high-rollers
- Introduced tiered bonus system for loyalty
Marketing Channels
- Targeted social media campaigns
- Affiliate marketing program optimization
- Email marketing to existing players
- Casino homepage and in-site promotions
Custom promotional materials highlighting Sweet Bonanza's colorful aesthetic and exciting gameplay
Audience Targeting
- Identified high-potential player segments
- Created lookalike audiences for acquisition
- Retargeted visitors with game-specific ads
- Geo-targeting based on regulatory compliance
Performance Tracking
- Implemented game-specific analytics
- Set up conversion tracking for all channels
- Created real-time performance dashboard
- A/B testing for promotional messaging
Campaign Timeline
- Pre-launch teasers (1 week)
- Primary promotion phase (4 weeks)
- Tournament week (mid-campaign)
- Sustained promotion phase (3 weeks)
The Sweet Bonanza promotion campaign exceeded our client's expectations across all key performance indicators:
175%
Increase in Player Acquisition
220%
Return on Investment
+43%
Average Session Duration
Analytics dashboard showing player engagement and revenue growth during the campaign period
| Metric |
Before |
After |
Change |
| New Player Acquisition (daily) |
120 |
330 |
+175% |
| Game Engagement Rate |
24% |
68% |
+183% |
| Average Bet Size |
$2.20 |
$3.75 |
+70% |
| Session Duration |
14 min |
20 min |
+43% |
| Player Retention Rate (30 days) |
22% |
41% |
+86% |
| ROI |
100% |
220% |
+120% |
Game-specific promotions can significantly outperform general casino campaigns
Visually rich games like Sweet Bonanza benefit from creative-focused marketing
Tournaments drive both acquisition and engagement simultaneously
Tailored bonus structures improve conversion rates and lifetime value
The campaign was executed in compliance with Malta Gaming Authority and Curacao eGaming regulations
